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If it really matters, Export!

Market Intelligence  

Personalized Marketing Approach

Outsourcing your Export Department

Pricing Strategies


  • What is the competitive advantage?
  • Who is/are the most appropriate target Customer?
  • What are their needs and wants?
  • What is the product or service worth to the Consumer?
  • What are potential barriers a customer may face in locating and purchasing a service
  • How do you plan to remove these barriers?
  • Is your product available to buy through multiple channels?
  • Is there adequate customer support in place?


  • What is the price you mean to charge the customer?
  • Has there been adequate research to determine this amount?
  • Is this figure reasonable and affordable?
  • What is the total cost that a customer will incur when acquiring the product?
  • What considerations apart from price will encourage a customer to buy?
  • Is the value of the product to the customer enough to support all the costs?
  • Is there a communication plan in place to ensure meaningful customer dialogue?
  • Is the link between this communication and resulting customer confidence and sales understood?
  • Does the communication answer questions the customer may have such as, “What’s in it for me?”
  • Is there a social media strategy planned to both promote a product and gather customer insights?
  • Is there a plan to adapt communications to each of the target markets?

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